I am obsessed with the fantastic style of our mannequins out front. They are quite possibly the coolest. Ever.
This is one of my very favorite times of year. It’s not just the beginnings of football season AND Shark Week, but it’s Fashion Season! Mercedes Benz Fashion Week is gearing up in NYC, with every other show following around the world. And here in the retail world we have Fashion’s Night Out coming up September 6, 2012 to promote shopping, mixing and mingling.
Since we’ve never exactly followed the rules at Gameday Cloth (ie: pairing zip-back flat bills with cardigans and loafers on men, offering fabulous current trends in women’s sports apparel), we’re having our own night. Thursday, August 30th here in the store we will be kicking off football season. And unless you live under a rock, or just don’t really care about the unofficial sport of the South, then you already know the University of Michigan and the University of Alabama will be facing off at Cowboys Stadium that Saturday! (go SEC! *ahem*)
We’ll share more deets soon, but put it on your calendar for 2 WEEKS FROM TODAY! However, first and foremost, we are looking for models. As I said, it’s Fashion Season! We’re spicing up our usual Tailgate Party with a Fashion Show, displaying all the latest trends, styles and all-around amazingness we have to offer here at Gameday Cloth. But we need you, our pretty little friends, as our models. There’s store credit to be had or possibly, if you rock it hard enough, you can keep your clothes from us. Men & women, high school through “when did I graduate?” We’re looking for you all. Contact me directly if you want to talk about it but ACT FAST. This event is 2 weeks from today.
I’m giddy about it I’m so excited. We have so many cool things in store for you. It’s awesome.
Email me at firstname.lastname@example.org. Let me know your basic info: male/female, size, coloring, team, age, etc. And make sure you put our Fashion Tailgate on your calendar!!! Thursday, Aug 30th. And we need YOU to get in on it and model with us.
BOOK IT! is a literacy program that’s been around for as long as I can remember. I don’t’ know if you remember your elementary school participating back in the day, but it was a big deal to get my Pizza Hut pizza! I won’t bore you with all the details, but suffice to say it’s all the rage again.
One – We have the super soft and vintage Tshirts on our website.
Two – 100% of the proceeds from the sale go back to YUM Brands and the BOOK IT! program
Three – Everything Tim Tebow touches turns to gold and he was recently named the spokesman for BOOK IT! (PS – We had the shirts in-store and online before this addition).
You can read more about the program here. If you’re a student and want the BOOK IT! program in your classroom talk to you teacher. If you’re a teacher, appeal to your principal to get this program in your school. Literacy should be a constant focus both in and out of our classrooms.
It has been a long day here in Vegas, scouring over 100,000 square feet of fashion trade shows so that we can bring you guys the best that we can. But as I sit here in my hotel robe and slippers with my tired feet up, I will tell you that I am the luckiest girl in the world. A very tired, lucky girl.
We definitely picked out some fantasticalness that I cannot WAIT to get in so that everyone can see it. You are going to love it! – I hope – But I definitely love all of it and it’s totally unique and different. There’s sports, there’s fun and there’s fashion. We’re bringing it all this year.
We ended the day cruising around the ‘Street’ show with a beer, checking out what was happening on the 2nd floor. It’s a show with style similar to it’s name and it felt like a Street-style circus. We saw a pair of guys jamming on acoustic guitars together, a game of dice over a pack of cigarettes, half naked promotional girls for various brands, clouds of smoke of multiple varieties and a half pike in the back with an intense skate competition, the last jump height at over 15-feet.
But we also saw the upcoming fashion trends. What’s eventually coming to Texas is already in ‘Street’ and we’re keeping our eyes open. We saw slimmer styles, bold colors, thick glasses and lots of flat bills – girls, boys, young, old. Think Redfoo from LMFAO meets Jay-Z. I can’t wait to see how it’s done when these styles finally reach Plano, Texas.
For now I need some dinner and drinks, but we’ll get back to it tomorrow, finding awesome, unique and super high quality goods you are going to love!
I was asked recently to speak at an SMU J-Term luncheon. They wanted me to give a mini-ad for the store, but I was more interested in encouraging students to take advantage of what’s available to them while at SMU. After all, we wouldn’t be near as successful as a store without the support of the local alumni groups and SMU supporters!
What was supposed to be a brief two-minute store promotion turned into a five-minute lecture on attending football games. The statement “Put down your beer and go to the game” might have been made. But what is true is that you can’t sit in your student section and get away with being that outrageous and spirited forever. That guy is so annoying sitting with the grown ups on the other side of the stadium. I know. I was chastised for holding a sign at a game. It annoyed those around me. But the apathy of the alumni side of SMU’s stadium is an entirely different post.
Truly – what I said to those 200 J-Term students is true. This is such an amazing time in your life to be a student. You don’t get it back. I went to nearly every game in the Cotton Bowl, sat with the Kappa Sigma’s and cheered my heart out. I may or may not have attended my first game in khaki shorts, an SMU tee and ball cap from the bookstore. But that, my friends, is part of why I now own the store. I promise to be your sporty personal shopper and you can not only cheer for SMU, but look good doing it. And that does mean wearing something other than the standard issue uniform of short dress and cowboy boots. You can keep the boots. They’re cute, but I’ve got quite a few other fun things for you.
As I step off my soapbox, please hear me: Be stylish, be cute, flirt with a boy or girl, but go to the game! You only get a few of them in your life as a student and there’s truly nothing like being a part of the crowd.
Check out a little Gameday Style brought to you from our fabulous Gameday Interns, Alyssa, Janna and Jordan. They’re a stylish trio so we’re glad to have them dishing out their fashion advise.
Check out Gameday Cloth for all the team options featured as well as many, many more.
Sport the women’s burnt orange v-neck tee with a pair of wide legged jeans to keep you warm in the cold weather and opt for brown/neutral boots.Top the whole outfit off by accessorizing with gold bangles and a gold men’s style watch.
Hit the street in something comfortable but stylish at the same time. Spice the basic v-neck tee by adding a long necklace, feather earrings, and chunky bracelets. On a warm day pair the tee with a jeans mini skirt, and on a cooler day pair the tee with a dark pair of skinny jeans . Finish the whole outfit together by wearing wedged heels, glittery TOMs, or flip flops.
One of the most comfiest and most popular Tee’s at GameDay Cloth! This oversized v-neck tee can be worn in various ways. Pair the tee with skinny jeans and flats, boot cut jeans and flip flops, wide legged jeans and heels, and leggings and boots. Complete the look by accessorizing with a scarf matching the team colors, chunky jewelry, feather earrings, and a swing pack.
The chilly weather outside calls for something comfy yet cute. Wear the grey and blue hoodie with a white tank underneath with the zip half way and a pair with your comfy jeans. Add a pop of color by adding a hot pink, turquoise blue, or purple scarf.
On a lazy day pair the hoodie with navy blue sweats and sneakers and go for the sporty look.
More and more, fashion is getting comfortable. Celebrities and fashionistas have found a way to make oversized stylish – whether paired with skinny jeans, leggings, jeggings or shorts, loose is in. Why should you look cute six days a week and look like a generic fan on day seven at the game?
Gameday Cloth is your self-proclaimed Tailgate Fashion headquarters and I (Jana) am your Tailgate Stylist. This week?
The Boyfriend Tee
Check out our stylish examples and then find your team and wear it well.
Wear a pocket tee like Audrina Patridge with skinny jeans, sandals and a cocoon wrap like the Alternative Apparel one offered in-store at Gameday Cloth. Top with your favorite accessories like Audrina’s choice in hat and sunglasses. (Tattooed boyfriend optional)
Or be stylish like Blake Lively and layer a scarf with leggings and cute flats. You can find lots of scarf colors, patterns and styles in-store at Gameday Cloth.
And don’t forget the ever-stylish Rachel Bilson. She looks effortless in distressed jeans, sandals and the loose fit pocket tee. You can find cool sunglasses from Randolph Engineering in-store at Gameday Cloth as well to complete the look.
Here’s just a few of the teams we offer in this stylish shirt. We have a ton more online and in-store so if you don’t see it, just let us know. Send us a message at email@example.com:
Occasionally we run across some products we feel are part of our lifestyle brands that have a cool story to tell. Several months ago we came across a sunglass company in Vegas, previously suggested by a friend – Randolph Engineering (RE). RE is based out of Randolph, MA, and has been the standard issue equipment to the US Military and Air Forces all over the world since 1982. Each pair is made here in the USA, in Randolph, MA, with over 200 production steps, mostly by hand. Each pair comes with a lifetime guarantee.
If the whole “standard issue equipment” isn’t enough for you, they’re quite fashionable as well. Don Draper sports the Gold Aviators with the Gray Polarized lenses and bayonet temples in Mad Men. As they say, how can Don Draper be wrong? As well, fashion designer, Michael Bastian, has been using RE’s on all his runway models for years.They are the true all american look.
RE’s have now caught the eye of many fashion forward designers, movie stylists and celebrities. The reason being that Randolph Engineering is still a family owned company, carefully dedicated to the original style of the aviator at an unbeatable quality.
We’ve each already selected our favorites – Scott the Aviator and Jana the Concorde, as they are a truly uni-sex style. We love finding new things that fit with the quality and style you’ve come to expect from us. And we’ll always keep looking. Plus, keeping things made in the USA is always important to us. But right now, we’re excited to share Randolph Engineering. We’ve got them in the store. Come check them out.